Sector knowledge
I've built audience models for 3D printing, laser engraving, and desktop CNC tools. I know this sector well enough to give you an idea of what your best bet is in minutes.
The approach
I've built audience models for 3D printing, laser engraving, and desktop CNC tools. I know this sector well enough to give you an idea of what your best bet is in minutes.
I start with the audience you're not reaching, then work backwards to the creators who reach it. Not the biggest channels, the ones whose viewers would actually buy your machine.
I keep a working list of creators in this niche with their rates and audience demographics on file, so I can tell you who's worth approaching and roughly what it'll cost before you commit to anything
Creator picks come from channel demographics, audience psychographics, rates, and search and social data on what the target audience actually buys. The point is that every name on the list has a reason attached to it.
I've been tinkering with 3D printers & electronics since I was a young teen and started off with a Tronxy X1, trying to keep it alive and out-do its capabilities with a Raspberry Pi and the tiny budget that I had. Later I became fascinated with project management and business and, am currently in the midst of diving deep into the systems engineering world. I really enjoy tweaking and tuning the way I do things to see how much more I can get out of the same time and effort.
This started small, but I quickly realised that with a programmer's mindset and real engineering knowledge I can provide a lot more value than the typical marketing agency. When I onboard influencers I spend a lot of time explaining how the machines actually work, so they can make an informed decision about what to promote and why. A lot of them are new to this space, and a creator who understands the product makes content that sells it, instead of reading a spec sheet out loud.